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MUMBAI:
Living up to its brand line of Suno Sunao, Life Banao! BIG 92.7
FM, India’s No. 1 FM Station, is celebrating the homecoming
of NRIs in Gujarat from 21st – 29th December at the stations
of Surat, Vadodara and Rajkot.
Gujarat
probably has the maximum number of NRI population and come December,
they all flock back home for the annual vacation. One of the main
pull factors for young NRI’s this season is to tie the knot!
It comes as no surprise then, that the community which is known
live life to the fullest, spends heavily this season, be it on clothing,
jewelry, traveling, investment etc. The annual vacation lasts until
the end of January, which means this is great time for business
in Gujarat.
Given
the season, BIG 92.7 FM has put together a wholesome entertainment
mix that includes not just the favorite music, but also interesting
trivia on jewelry & trousseau, garments, fashion, real estate,
travel packages and much much more. Each day will see special focus
on one subject and will be presented on air to ensure complete information
on the same is shared with the listeners. In addition, the RJ’s
will also visit various outlets that offer these services, to get
insightful information that will add value to the lives of listeners.
Special
interstitials have been designed where a character called _______
will address listeners in the accent of NRI’s.
Speaking
about the event Mr. Hitesh Budhbhatti, Cluster Head - Gujarat, BIG
92.7 FM said, “A large number of Gujaratis have settled in
different countries around the world. Through this initiative, we
are giving them a warm welcome and are offering them insights into
topics that most meet their interest at this time of the year. We
have always lived up to our brandline of Suno Sunao, Life Banao!
and this is one way of making special, lives of those Gujaratis,
who have chosen to settle abroad.”
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