| Ó News as
you want, when you want.
Ó Available on the recently launched Tata
Sky platform Mumbai, August 10, 2006: Innovation has always remained STAR
News' hallmark in its trend-setting leadership of the news business in India.
The people's channel has further consolidated this position with the launch of
India's first Interactive News Channel - Actve STAR News, by offering the viewer
the power of choice! To be available through the recently launched Tata SKY platform,
Actve STAR News will give the viewer an opportunity to customize his / her TV
viewing experience. STAR News' early entry into interactive television comes
as no surprise, as the channel has consistently been at the forefront of relevant
innovation and setting industry benchmarks. Actve STAR News will be a premium
version of the channel and will be available on subscription through Tata SKY.
Besides the regular news feed available in DVD picture quality & CD audio
quality, subscribers will see an on-screen prompt, which will direct them to press
a red button on the remote to tune into Actve STAR News. On pressing this button,
viewers will be directed to the opening page of Actve STAR News where the screen
will be split into 4 optional windows - STAR News, Headlines, Top Stories and
Features/Specials. The viewer can then select any one of the 4 options and be
directed towards a screen where only the selected option can be viewed. So Actve
STAR News viewers can catch the latest headlines anytime of the hour, the top
stories will always be at their access and they can catch their favorite news
special/feature at their leisure. Says Uday Shankar, CEO & Editor,
MCCS, "As a network, our focus has always been innovation to provide a superior
viewing experience to cable & satellite consumers. MCCS' motto of "Aapko
Rakhey Aagey" has once again triumphed by taking the first definite step
towards an interactive TV viewing experience. We are proud to create yet another
first and confident that the viewers will respond enthusiastically." This
facility that allows the viewer a choice of television content is possible only
on interactive television through satellite TV, and STAR News is the first news
channel in India to launch this service. News is now no longer appointment viewing,
but the complete and sole choice of the viewer. The power of choice …
only on Actve STAR News! ABOUT STAR NEWS
STAR News, the first Indian
news channel, is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt.
Ltd. - and STAR India Pvt. Ltd., two of the biggest brands in Indian media. The
Channel is best defined by a fair and balanced approach that combines prompt reporting
with insightful analysis of news and current affairs. Living upto its motto of
"Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant
news in a cutting-edge format. Since its conception, the Channel has grown to
command a viewership of over 20 million Indian homes. Today, STAR News is available
in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia,
making it the first and only Global Indian News Channel. For further information,
please contact:
Navin Tauro / Swati Sundareswaran / Daylon D'cruz, Vaishnavi
Corporate Communications;
Tel: 022 6656 8787 / Fax: 022 6656 8788 | 
