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Kolkata, October 27, 2005: Shringar Cinemas Limited, the movie
exhibition and distribution company, has announced its foray in
the Eastern Region with the launch of Fame Kolkata at the Metropolis
Mall, Hiland Park. With state-of-the-art technology and the best
of infrastructural design, the new multiplex is all set to become
the happening movie destination in the 'City of Joy'. As part of
its expansion, Shringar Cinemas has also announced its plan to launch
two more multiplex in the city by 2006.
With a capacity of 897 ergonomically designed seats across four
screens, specially designed lighting, world class projectors, fully
digital sound with 3-way surround system, and 100 per cent computerised
operations with facilities for internet and tele-bookings; Fame
Kolkata brings a world-class movie-viewing experience to cinema
goers in Kolkata. Fame will offer a variety of seating options namely
'Royal Seating' - (Sofas), 'Silver', 'Premiere', and will also introduce
the special 'Romeo & Juliet' couple seats, that are located
in special rows with just two seats per row!
Jaya Bachchan will inaugurate the multiplex with a small ceremony
followed by a star-studded premiere of Rituparno Ghosh's much-awaited
new film Antarmahal, starring Jackie Shroff, Abhishek Bachchan,
Rupa Ganguly, Soha Ali Khan and Raima Sen.
Speaking of the new Fame Multiplex, Shravan Shroff, Managing Director,
Shringar Cinemas Limited, said, "We are extremely excited to
offer the Fame experience to the consumers in Kolkata. With the
launch of Fame Kolkata, we take another step in our journey towards
becoming one of the leading chain of multiplexes in the country.
We promise to give cinema lovers a whole new viewing experience
with the Fame brand of multiplexes. At Fame, we go beyond 'just
movies' by making every moment at our theatres a pleasurable experience.
We take care of the finer nuances of hospitality with our specially
trained staff, F & B catering to suit the local palette, a host
of contests and other interactive offers!"
The Fame foyer will offer patrons a wide variety of food and snacks
to choose from…continental snacks counters, Chinese food carts,
ice creams, popular street foods such as Jhal Muri and Puchka, along
with the movie must-have's such as popcorn, samosas and cola.
As with Shringar Cinemas' other properties in Mumbai and Nashik,
which have become benchmarks in providing international movie viewing
experience in India, Fame Kolkata is all set to become synonymous
with the 'buzz chaiye aa jaayiye' mantra. Red carpet events, opportunities
to meet with the biggest Bollywood & Tollywood stars, exclusive
ticketed movie previews, innovative & exciting contest and numerous
food festivals, are just some of the elements that will keep the
buzz going at Fame Kolkata, giving patrons a true flavour of cinema
and entertainment as we know it! On an average, the multiplex will
provide a choice of over 6 to 8 movies per day; ranging from Bollywood
Blockbusters, Hollywood Hits, Indian Art Movies, Indian Regional
language movies and the best of International Film Festivals.
About Shringar Cinemas Limited
Shringar Cinemas Ltd., listed on the National Stock Exchange and
the Bombay Stock Exchange, began with acquiring programming rights
for theatres across the country and in a short span of 4 years the
Company set new standards in theatre content, service and has provided
its patrons with a world class film viewing experience. As pioneers
of the multiplex business, Shringar has been an important catalyst
in the growth of the multiplex industry across India. April 2002
witnessed the launch of the first ever state-of-the-art five screen
multiplex of Mumbai- Fame Adlabs. In quick succession, Fame Malad,
Fame Kandivali and Fame Nashik were launched. The most recent addition
to the Fame properties is Fame Kolkata. Shringar Cinemas Ltd is
today growing at a rapid pace and will have a footprint of 36 Fame
properties across India in the next 3 years. By the end of this
financial year, Fame would extend its presence in Thane, Aurangabad,
Hyderabad, Kolkata and Surat. Fame has redefined the movie-viewing
experience for cinema patrons and has catalyzed the explosive growth
of the multiplex industry across India.
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For further information, please contact:
Sreeraj Mitra/ Prianka Dam
Vaishnavi Corporate Communications
Kolkata
Tel: 9830014125 / 9830666050
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