November 4, 2005- Dish TV, India’s first Direct-to-Home service launched a unique offer in India titled ‘Buy Me Only with a Dish TV’ for all those families that seek to get 130 national and international channels on their TV sets. As a part of this offer, a dish TV will now be available in the markets at a 50 per cent discount price of Rs 3990/- only. In addition, customers will get an assured gift Holiday voucher worth Rs 4,000. There will also be a lucky draw at the end of the campaign wherein customers will be eligible to participate in a Bumper to win prize including 1 Hyundai Elantra, 10 Santro’s, 100 Hero Honda Bikes and 500 Samsung colour mobile phones.

The offer is valid till November 15, 2005 and to avail this mega offer, customers can rush to their nearest retail outlet or a hardware vendor in their respective markets.

Said Mr. Sunil Khanna, CEO, Dish TV India, “ Festival is a time for celebrations and we wish to share our joy with our customers who have helped us achieve the million viewership mark in India recently. With every 10 seconds a new family is getting and experiencing on the dish platform a whole new way of TV entertainment.“

He further added, “Getting home a complete entertainment package with Dish TV enables every household in rural or urban India, to watch more than 100 channels on their TV sets now. Quality entertainment is available right at the doorstep at a very affordable cost.”

Direct-to-home (DTH) television services deliver television channels directly to consumer’s homes via satellite without any need of a local cable service provider. Dish TV, India’s first DTH service provider, entertains the viewers with 130 television and audio channels offering a superior picture and sound quality. The viewers get a complete family entertainment service through uninterrupted viewing of Movies, Historical and Mythological Channels, News, Cartoon programme for kids and much more at home. Further, the set up box comes with a warranty of one year.

Essel Group - the parent company of the Zee Network – has launched this product - DishTV. It aims to be an Entertainment Provider and harbinger of the new age media in India. In a short span it has on its platform more than 130 National and International channels. DishTV offers the flexibility in content and channel packages so that the subscribers can choose and customise their own channel bouquets giving them complete power and independence.

DishTV has a vast distribution network of about 5000 dealers / distributors that spans the entire country. Beginning this year dish TV has set us authorised dish care centres in all top 10 markets of the country. Also to reach closer to the customers, all major consumer durable outlets in the cities are dishtv retailers today. It has in place a comprehensive subscriber management system that is accessible 24x7 through a toll free number 1-901-180-3474. A detailed user friendly website www.dishtvindia.com, addresses to all customer and partner issues including activation, billing and after sales and technical support.