BBC SIGNS CARRIAGE DEAL FOR ASIAN HOTEL
CHAIN
BBC World, the BBC's 24 hour, international
news and information television channel, has negotiated a
major new agreement with Century Hotels. The deal will add
more than 7,000 rooms to its current distribution of almost
500,000 rooms worldwide. The new rooms are divided among 37
hotels in China, Hong Kong, Indonesia, Malaysia, Philippines,
Thailand and Vietnam. Says BBC World hotel distribution head
Bill Mould: "This new venture with Century Hotels marks a
significant step forward in our business strategy for these
key territories. I am certain our distribution within the
hotel sector will continue to increase throughout the region,
alongside our penetration into households."
Meanwhile a local newspaper has carried a report that BBC
World has been allowed to set up a 100% owned air-time selling
and distribution & marketing outfit called BBC Worldwide India.
The channel has been increasingly localising its programming
and the move will help it generate revenues for its south-Asia
targeted programming package.
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