BRIEFS
CHANNEL V INDIA GETS ONTO THE WEB
Channel V India launched its website vindia.com
on 15 August. The website is targeted at Indian youth and
has a mixture of serious and fun content, which will not
only entertain Indian youth but also keep them informed
about developments that concern them.
CRICKET
RIGHTS TO BE AWARDED THIS WEEK
The Board for Control of Cricket in India is
expected to announce the channel that will pocket the telecast
rights to international cricket matches to be played in India
for the next five years. Among the front runners are: DD,
Zee TV, Sony, and ESPN Star Sports, though others have also
made their bids.
CABLE
OPERATOR ARRESTED FOR SHOWING PORNOGRAPHY
The police arrested a cable operator and a
local political leader Shakir Ansari in Mumbai for showing
pornogrpahic movies on his network. The police say that more
than 60% of the networks switch off one of their regular channels
late at night and instead air porn. They also say that it
is very difficult to nab the violators because they hook into
a network for the blue films from locations other than the
headend. Ansari was caught with his hands dirty as he actually
was showing the blue films from his cable TV head end.
TURNER DUMPS WOMEN'S NETWORK
Turner Broadcasting System announced last week
that it was dropping plans to develop a female-targeted network
in the US. The Women's Network was in the planning stage for
a year and the company had announced just two months ago that
it was going ahead with its development. Turner had planned
to develop programming jointly with another Time Warner firm,
Advance Publications, publisher of magazines such as In Style
and Vogue.
STAR TV TIES UP JACKIE CHAN & FORMS INTERNET
PARTNERSHIP
Star TV, a subsidiary of Rupert Murdoch's News
Corp., has signed an agreement with Media Asia, a Taiwan-based
company partly owned by movie action hero Jackie Chan. Under
the deal, Star TV will exclusively broadcast new theatrical
products from the Media Asia Group, which plans to churn out
at least 40 movies within 5 years. The Media Asia Group scored
a major success grossing more than $2 million at the box office
in Hong kong from the recently released film Gen-X Cops which
Media Asia Group is also the exclusive distributor for Star
Mandarin Movies, which has more than 500 film titles.
Meanwhile, a News Corp-People's Daily joint venture in China,
PDN Xinren Information Technology, has struck a deal with
the Huajian Group of the Chinese Academy of Sciences (CAS).
Under the agreement, the PDN-owned information technology
website, ChinaByte, will provide instant on-line English-to-Chinese
translation service, making it the first service in mainland
China to offer such a facility. The agreement also makes PDN
the exclusive agent of the service in mainland China.
NEWS INTERNATIONAL LAUNCHES FOOTBALL SITE
The Rupert Murdoch-owned News International
last week launched an online sports information web site called
footballFC.com. The company hopes that footballFC.com will
emerge as a superbrand on the Internet. The new web site has
more than 1,200 pages and has football news, chat and photos
on offer to Web surfers. The site has been developed by the
team that designed CurrantBun - the Internet service connected
with News' Sun newspaper and it is expected to pose a major
threat to existing leaders such as Soccernet and Football365.
HALLMARK CLAIMS HIGH PENETRATION
Hallmark Entertainment has announced that the
channel has managed to penetrate 2 million homes within four
months of launch. The management hopes to raise that to 5
million by the end of the year. Hallmark is being distributed
in India by cable TV distribution firm Modi Entertainment
Network.
MAHARASHTRA GOVERNMENT LOOKS FOR PARTNERS
FOR FILM COMPLEX
The Maharashtra government is on the lookout
for partners to keep its ailing film complex, Film City, located
in Mumbai afloat. Film City once a favourite with Indian film
producers has been losing out to newer facilities like the
Hyderabad-based Ramoji Rao Film City and to locales such as
Mauritius and Switzerland. The complex has been losing Rs
20 million annually. The government is looking for a partner
who will pay 15% of the land value as hire charges apart from
developing it. The control over the complex will continue
to be with the Maharashtra government. The plan is to lease
the 520 acre complex for 30-years to private partners.
LEO BURNETT UPS EQUITY STAKE IN LOCAL AD
AGENCY
US ad agency Leo Burnett has bought out local
Indian partner agency Chaitra Leo Burnett (CLB) promoter Walter
Saldanha's 23% equity stake in the agency. Leo Burnett now
owns 74% of CLB. Earlier, Saldanha had sold his 51% stake
in CLB to Leo Burnett. Saldanha has also retired from the
Rs 1,500 million billings agency.
TV SUPERHERO GIVEN CLEAN CHIT
TV producer and actor Mukesh Khanna whose local
TV series superhero Shaktimaan had been accused of inspiring
children to commit foolhardy acts has been absolved of the
blame by a committee investigating the charges.
CREATIVE AD HOTSHOP LAUNCHED
Five Indian advertising industry professionals
have come together to set up Chlorophyll Brand & Communications
Consultancy, a creative advertising boutique. Kiran Khalap,
Anand Halve, Nalesh Patil, V. Gangadharan, and Manjunath Hegde
are being funded by Ad Factors' (a financial advertising agency)
promoters Madan Behl and Rajesh Chaturvedi. At launch Chlorophyll
had no clients but the quintet was confident that many would
soon sign on.
LOCKHEED MARTIN-INTERSPUTNIK SATELLITE
LAUNCH NEXT MONTH
Lockheed Martin Intersputnik (LMI), a joint
venture of Lockheed Martin Global Telecommunications and the
Intersputnik International Organization of Space Communications,
is slated to launch its first satellite LMI-1, by next month.
LMI-1 will provide communications services to eastern Europe,
south and southeast Asia, parts of Africa and the Middle East,
and the Commonwealth of Independent States. Senior executives
claim that almost all the transponder capacity on LM-1 has
already been leased to customers
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