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VOICES
"24-hour sports programming involves
huge acquisitions and production costs. Viewers demand
live coverage of most sporting events. To telecast
a game live, the service providers need to use several
satellite hops which also involve very high costs."
ESPN Software India Ltd MD, Manu Sawhney defending
the hike in subscription rate from Rs 7.00 to Rs 8.25
per subscriber per month quoted in The Times of India.
"Every time there is a major sporting event round
the corner, they (ESPN-Star Sports) increase the rates.
Unlike on previous occasions, when talks have broken
down due to disunity among our operators, this time
we are united."
InCable president Dileep Gupte on
the ESPN subscription rate hike quoted in The Times
of India.
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