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COMMSCOPE SEES
SLOWDOWN IN CABLE MARKET
US cable manufacturer CommScope's India
operations have been hit by a wave of piracy from
local cable manufacturers. According to CommScope
territory manager (operations) Gurdeep Singh Bakshi,
some Indian companies have been importing cable from
China and selling them as CommScope products.
"The market has been flooded with low quality brands
such as TriScope which are being passed off as CommScope
core supplied to Trilogy. A lot of Chinese cable is
being sold as our product. Then a Rajasthan-based
company Comscope has been selling the Mega brand which
people think is our product because of the manufacturing
firm's name," says Bakshi. "A Mumbai-based company
is selling spurious Alcatel coaxial cable when Alcatel
has stopped making the product. We are proceeding
with legal action against these companies."
Bakshi, however, says that the reason
for the slowdown is not simply because of piracy but
because of delayed shipments into the country. "Our
containers were held up and we had no cable to supply
during the World Cup when everyone was buying cable,"
he says. "The spurious guys, cheap Chinese imports
and Indian manufacturers had a gala time then."
Because of these constraints, CommScope is not expecting
a spurt in its sales this year. The Indian coaxial
cable market is estimated to be worth $70 million
per annum of which imported brands account for $8
million. CommScope has an estimated 67 per cent share
of the imported cable market and a 7.15 per cent share
of the overall cable market. "We hope to maintain
our sales level at last year's levels but our share
of the imported segment will fall because of the amount
of cheap Chinese cable that is coming in to the country,"
says Bakshi.
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