ESPN-STAR SPORTS BAGS ASIAN CRICKET
SATELLITE RIGHTS
ESPN-Star Sports has bagged the satellite
telecast rights of the first ever cricket test championship
in the world. The tournament will commence in mid-February
and will end in mid-March. The organiser is the Asian Cricket
Council (ACC), and the teams, which will be vying for top
honours include India, Pakistan and Sri Lanka.
Generally, cricket generates very high viewership
ratings in the subcontinent. The terrestrial telecast rights
for India are in all likelihood going to be snapped up by
state-owned broadcaster DD.
