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'It's
got the pulse, baby!'- Bajaj Pulsar's new
TVC
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By SUJOY GHOSH
Indiantelevision.com
Team
(20 March 2008 8:00 pm)
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The
new Bajaj Pulsar TVC tells nothing
it does
things. It's live action.
So,
get ready for an ad that's going to take your
breath away. Here're six masked men
maybe
women
to blow your mind with supra-acrobatics
of the unbelievable kind. Here's an ad to impress
you with real adrenalin-charged action.
The
ad can aptly be called a miniature action flick.
You have to see it to feel its power.
Review:
For sure, the new Bajaj Pulsar TVC is reminiscent
of John Woo's Mission Impossible 2, in
particular the motorcycle face-off between Ethan
Hunt and Sean Ambrose in the very last scene.
But
the ad is not imitative. The 360-degree camera
work, the slow motion shots (which are masterfully
intermingled with the fast and furious stunts)
and the excellent background music - all collectively
intensify the "Pulsar mania."
Lastly,
it's unlike the so-called "good" ads
that use pretty faces and handsome physiques -
and a lot of drama - to catch your notice. The
cool riders remain mysterious till the end.
Agency:
Ogilvy & Mather
Running time: 75 seconds
ITV rating: * * * * *
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