A suburban town in Ranchi. À la mode, with hair stylishly done, Dhoni is travelling back to his home. "Will they welcome me? I am no longer the small-town boy I used to be," Dhoni thinks, as he treads his anxious way home.

But he is pleasantly surprised. All the men in his town are not only smiling affably at him, but they have also undergone a style metamorphosis. From the known farmer down to a relative - everyone dons a new hairstyle. Reasonably happy, Dhoni walks towards his home.

Review: According to Godrej SaraLee, "Looking good is no more a privilege of the upper end of the society. This is leading to proliferation of look-good products amongst youth across socioeconomic strata." It also adds, "As much as 70 per cent of urban men visit saloons once a month."

Thus, built on the concept that "styling is for everyone," the Brylcreem TVC uses rustic/suburban setting to demonstrate the transformations of common people to style-conscious individuals. The characters of the tea-stall owner, the local rowdy and the stubbled relative on a motorcycle are meant to create and people the locale. What is interesting here is that although their hairdo is hip - which is presumably a courtesy of the gel - they are the quintessential suburbia.

However, viewers cannot suspend their knowledge of Dhoni's status as a celebrity, and some may have problems accepting him as a common small-town youth visiting his hometown. In a sense, Dhoni's presence problematises the situation instead of dramatising it. Nevertheless, the film does not fail as a commercial because it ultimately veers attention from Dhoni to the people around him.

Agency: JWT
Running time: 40 seconds
ITV rating: ***