Hey Kids!!!

“Wanna” be cool?
“Wanna” impress those little “gals” in your classroom?
Well! Just grab the “cool” Horlicks shade
And IMPRESS your little pretty maid…

Still not convinced? Ok!!! You really need to watch Eshaan Avasthi, aka Darsheel Safary’s latest Horlicks TVC.

IMPRESS!!! IMPRESS!!! IMPRESS!!!

Darsheel needs to IMPRESS his “gal.” What should he do?

He loosens up his tie, builds some “cool” spikes on his head and starts marching across his classroom…. completely oblivious of the fact that he is about to dash against his “speky” teacher standing right before him.

Oops!!! And here comes the “speed breaker”. Ouch!!! Miss “speky” just doesn’t seem to stop pulling Mr. Cool’s ear. “What a fool I am!” Mr. Wanna-be realizes.

He immediately grabs his Horlicks jar, gets his latest “cool” shade and allows his “gal” to adore his significant new “coolness”.

Hmmm….IMPRESSED!!!

Review: Horlicks is a brand which has always positioned itself as a health drink that embodies spirit, life and vitality.

Every Horlicks kid shall stands tall, strong and sharp…promises Horlicks. Thus choosing Darsheel Safary as its brand ambassador, only adds on to the marketing value of the product.

Why? Its simple. Today every “smart” kid wants to be a Darsheel Safary. And also because today every frisky kid has a pinch of Eshaan Avasthi in him.

Furthermore, The TVC’s main objective is to announce the offer of free sunshades with every Horlicks jar. And Ad Pick believes that the objective has been fully accomplished.

The idea to make shades "the" accessory to look cool in an easy way this summer as opposed to trying too hard to be cool, has come out absolutely successful through this TVC.

Good work JWT.

Not only does the treatment encapsulate the colorful and youthful nature of childhood, but with Darsheel’s natural acting talent, the script has tremendous scope of being a story in itself rather than just being an announcement.

Agency: JWT
Running time: 20 seconds
ITV rating: * * * *