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This
also marks the beginning of a new chapter in the group's
endeavor to cultivate a global brand for itself; as
F1 is a huge platform, globally. According to Romit
Chaterji, vice president, corporate affairs, Tata
Services Ltd, the group has a three dimensional approach
towards leveraging the opportunity. Says Chaterji,
"Within international markets it gives us two
options. One, the world over, it starts creating the
Tata name. Secondly, the magnitude of the whole F1
platform allows an opportunity which enables us to
bring customers, business associates and key clients
to the ring and offers excellent networking opportunities."
According
to Chaterji, "In India, people feel good about
the Tatas. And, Narain being the first Indian to drive
at the F1 will definitely snap in a sense of pride
and jubilation. Consequently, we will try and capitalize
on this as much as possible through events, advertising
and other ground activities."
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Karthikeyan,
supported by the Tata Group, BPCL and some other leading
business houses, has demonstrated consistent performance
in the Nissan World series recording wins in Magny
Cours, France and Valencia, Spain, which are Formula
one circuits.
Karthikeyan has earlier also test-driven for Formula
One teams of Jordan, Jaguar and Minardi and has impressed
one and all with his speed and determination to compete
at the highest level.
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