- If the
agency has great volume of business, it can give clients the lowest
rates,
- If the
agency is strong in research, it will bring insightful thinking and
therefore won't end up wasting your money in buying cheap stuff, which
is not effective because they will buy the right stuff,
- Planning
is important too, because you can do great research but if you can't
convert it into a great plan or strategic thinking, then there's no
point in the research,
- There's
total communication which is when one looks beyond TV and understands
the consumer in his/her totality,
- Good servicing
can really be an agency's big strength. Everyone services their clients
but the quality of service they provide, the kind of people, enthusiasm
and the attitude of always being present for the clients' every need
is what makes a lot of difference.
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