Madison Media Plus has Basabdutta Chowdhuri as CEO. She is responsible for the Delhi operations of Madison Media. She reports to Madison Media Group CEO Punitha Arumugham.

Clients: AirTel, Perfetti van Melle, ABN Ambro, Jagran Group and Somani Tyres.

Chowdhary, who has been with Madison for six years now, has five teams under her that service the agencies' five clients. The Delhi office is 45 people strong. The five teams have a business director each and a set of planners under them who look after the respective businesses.

Speaking on the creation of the new sub-brands Chowdhuri says, "The reason behind launching the two new sub-brands of Madison Media was essentially to help us service our clients better. It also helps us in conflict management. As an agency we need to grow and in order to serve similiar categories of clients, the sub-brands helps us in mainitaining confidentiality."