- We don't
pitch for accounts which are decided on rates for the single most reason
that the rates are never yours. We're just a person who buys media,
we don't sell it. We don't own a Times of India, Zee or Star
Plus to say that this is the rate that we can get for a new client.
- We also
don't pitch on rates because there are certain deals which we have that
are meant for our clients they are not meant for a potential client
to be disclosed. The fact of the matter is that rates are confidential.
- We don't
pitch for clients who talk about audits and those who we believe don't
look at media as true value adds to their business. There are people
who look at us like suppliers. It is not the size of the business that
matters because we have small and large businesses. It's about the kind
of people that we would like to work with and make a difference to their
brands.
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