Levels of placement

1. Background

2. Background close-up

3. Foreground

4. Foreground close-up

5. Hands-on (actor touches product)

6. Hands-on plus close-up

7. Implied endorsement (actor uses product). At this point, commercials
and product placements are considered equal.

8. Wardrobe (actor wears product)

9. Verbal (actor mentions product)

10. Verbal plus (actor mentions and touches the product)

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