|
 The
last few years saw marginal growth in the category placing immense
pressure on market shares as many players entered the fray. As a
result consumers were transacting with a host of new brands, which
had virtually invaded their life, in the kitchen and outside the
kitchen as well. TTK Prestige therefore decided to enter newer categories,
retaining their focus on the kitchen.
 To
create a clear, positive shift in imagery from being known merely
as a pressure cooker company to being a complete kitchen appliance
brand Prestige decided to launch the new products in different categories.
 And
very soon it started to offer other products like gas stoves, non-stick
cookware and knives etc. |
Established
in the late '50s, TTK Prestige Ltd., pioneered the pressure-cooking
concept in India. Subsequent innovations and introductions like revolutionary
GRS (Gasket Release System) have established the brand as the leader
for over three decades.
Prestige:
Are you ready for a smarter kitchen?