Mumbai: Leading integrated advertising agency Sociowash and sister agency Youthbeat are proud to extend their partnership with leading consumer electronics brand OnePlus into its fifth year of partnership.

Under the renewal, the teams will continue to collaborate closely to foster meaningful community and drive thoughtful dialogue among OnePlus' dynamic supporter base, through the “OnePlus Student Ambassador Program”.

Whether engaging students on campuses via nuanced community management or cultivating connections online through creative direction, Sociowash and Youthbeat will craft sophisticated strategies and curate compelling social content and online and offline activities. They aim to bring brand loyalists together in a spirit of shared passion, purpose and progress, nurturing a sense of belonging for the OnePlus community.

"Community is central to OnePlus' success and integral to the vision we share," noted Sociowash co-founder Raghav Bagai. "This milestone underscores our dedication to cultivating understanding and building bridges between the brand and its supporters. As we embark on another year together, our focus continues to be on cultivating programs and innovative ideas to propel OnePlus' vision forward.”

Additionally, the agencies provide guidance and creative counsel to OnePlus' esteemed student ambassadors, empowering them to facilitate connection through impactful social campaigns imbued with the brand's spirit of togetherness, innovation, and style.