Indiantelevision.com Team

(5 May 2008 8:00 pm)

MUMBAI: Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York office, under the
leadership of executive creative directors Alicia Johnson and Hal Wolverton.

The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar.com and all e-CRM responsibilities.

Global Beach and Haymarket Media Group, both based in the UK, also participated in the final review.

Jaguar Cars MD Mike O'Driscoll says, "By adding the digital function to the scope of Euro RSCG's responsibilities, we ensure that an integrated creative and strategic vision informs every consumer touch point.

"We found our groove with Gorgeous, and we are confident that the Euro's integrated model will continue to help us translate luxurious campaigns into strong financial performance."

Johnson says, "Utilising digital in how we engage with culture and express the brand message is very powerful for Jaguar. A Jaguar driver is a strong individualist that prefers to choose how and when they'll engage with the brand, and the digital space opens a lot of new opportunity for reaching consumers.

This marks the second integrated win, following LendingTree, for Euro RSCG Worldwide since its commitment to put digital at the core of its global strategy.

Euro RSCG Worldwide global CEO David Jones says, "It's a phenomenally exciting time for Jaguar and we're delighted to be expanding our partnership with them.

"This win is both proof of Jaguar's ambition and our new digitally-integrated model. Traditional agencies tend to understand brands but not the digital world. Interactive agencies get the internet but often aren't great brand custodians. Our new model and partnership with Jaguar will ensure we deliver on both."