Indiantelevision.com Team

(15 May 2008 9:30 pm)

MUMBAI: Big Street, the out-of-home arm of Reliance ADAG, has acquired 35 hoardings and five gantries in Ahmedabad and Chandigarh.

The company plans to upgrade the current inventory in Ahmadabad to Light Emitting Diode (LED) screens, back-lits and scrollers.

Big Street director operations Willis D’Monte said, “Our latest acquisitions will allow us to offer clients excellent reach and visibility. Both cities are of significant importance and take the reach of Big Street to greater depths across the country, this allowing us to offer a larger palette of offerings to meeting clients’ requirements.”

Big Street is currently present in Mumbai, Delhi, Bangalore, Hyderabad, Cochin and Chennai. It is in the process of installing seven LED displays at the prominent places in Bangalore.

In Mumbai, Big Street owns an inventory of 575 pole kiosks on the Western Express Highway, 217Airoli bridge pole kiosk and 4 Airoli gantries. It has also bagged the advertising rights for Chennai IT corridor and Delhi Metro Rail Corporation's 10 underground stations. It has installed five Hydraulic mobile vans in Hyderabad and 10 mobile Hydraulic mobile vans in Cochin.