Indiantelevision.com Team

(12 May 2008 6:30 pm)

MUMBAI: UK-based M&C Saatchi is expanding its offering to direct and digital communication services.

To further the growth of this new service platform, the company has roped in Sumantra Sengupta as the CEO of the newly formed M&C Saatchi Direct & Digital.

"We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media," said Sengupta.

Sengupta earlier has served as the senior VP and GM for RMG Connect, Mumbai and Bangalore.

Aiding him in the digital sphere is Sumanta Ganguly, a digital and direct marketing professional who has garnered experience from both the client and agency sides of the table.

Furthermore, Rakhshin Patel, former CEO of RMG Connect, will serve as the director of M&C Saatchi Direct and Digital.

Commenting on the new direct and digital offering, M&C Saatchi chairman and MD Kamal Oberoi said, "Enhancing our communications offerings for our clients and prospects has been on our agenda for a while. I am very happy to have the rich collective experience of such well regarded professionals in our team. Additionally, Anjali Nayar, our head of Delhi operations with over 20 years of Direct and CRM experience, will be an asset to this team. We are fortunate to have started off with such a wealth of expertise and experience in the direct and digital domain. Our clients will benefit from our best-in-class solutions across media."