Indiantelevision.com Team

(12 May 2008 6:00 pm)

MUMBAI: Radio Mirchi is the official radio partner for Bangalore Marathon Sunfeast 10K to be on 18 May. The radio station has been promoting the marathon by the campaign ‘Run Maadi Run’.

As part of its various on-air activities, Radio Mirchi has designed an on-air mascot Benne Dose Babu, who is 120 kg and an unfit guy but has decided to get in shape for the run. He has been training hard for the run while listening to Mirchi’s early morning Race Hour between 7 to 8 am.

Mirchi activations is organisng the Pasta party of Bangalore in the “Get Active-Expo” from 14 to 18 May. Radio Mirchi plans to do a live broadcast from the venue on the 15 May and 16 May where RJs will interact with the listeners and have a Teen RJ hunt.

Radio Mirchi cluster business head- Karnataka and Kerala Rahul Balyan said, “World 10K will be a great addition to the already rich cultural landscape of Bangalore and we are happy to lend our support to this world-class event. There are many on-air innovations that we have done to create awareness about running and getting people to participate in the 10K run. This event is for everyone and is all about fun and spirit of Bangalore which will get the whole city together. We strongly urge everyone to turn-up for the event and participate in all the fun and excitement. The entire team of Radio Mirchi is also training for the run and will be participating too.”