Indiantelevision.com Team

(9 May 2008 7:00 pm)

BANGALORE: Retail luxury chain Just in Vogue (JIV) has launched a Mother’s Day celebration contest called "Super Mom Contest".

Through this contest, JIV has plans to distribute 40 prizes per outlet. The forms for the contest will be available in all the JIV outlets in India.

According to JIV head of marketing Manoj Subramanian, the initiative would cost JIV approximately Rs 5-6 million.

The company has a tie-up with the Central Mall chain and is present as a shop-in-shop in its malls. It has 15 standalone shops, and plans to grow the number of outlets to 35.

The company has clocked revenues of Rs 1.5 billion last fiscal.

JIV has introduced luxury lifestyle retailing in India by merchandising luxury brands in watches, jewellery, perfumes, writing instruments and leather.

It has an assortment of 60 brands at its outlets. According to JIV estimates, the annual demand for luxury brands in India is about Rs 30 billion and is expected to double to Rs 60 billion by 2010.

Most of the purchases are made through the grey market, where quality and service are generally unreliable.

JIV has been planned to cater to the exclusive segment of the growing rich in India by Gili Jewellery’s creator Shailesh Sangani, and Akbarally’s and Wockhardt family’s Shabir Khorakiwala.