Indiantelevision.com > Media, Advertising & Marketing Watch > Rasna launches Fruitplus, its new drink for summer 2008

 
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Rasna launches Fruitplus, its new drink for summer 2008
 

Indiantelevision.com Team

(20 March 2008 8:00 pm)

 

MUMBAI: With Fruitplus, Rasna plans to target the fitness conscious consumers by providing them with an all-purpose and all-season drink.

Rasna Pvt Ltd chairman and MD Piruz Khambatta said, "The launch of the new fruit juice based health drink has been backed by an extensive research in a number of Indian cities. Based on the research, there is a need for affordable fruit juices in the market and Rasna's Fruitplus is expected to fill the gap that currently exists in the mass market for a healthy and affordable fruit juice."

Fruitplus will be available in four different flavors namely orange, lemon, mango and pineapple.

"Fruit juices can play an important role in a healthy diet because they offer great taste and a variety of nutrients found naturally in fruits and they contribute to great health," added Khambatta.

 
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