Indiantelevision.com Team

(20 March 2008 1:30 pm)

MUMBAI: Rediffusion DYR has announced that Mukund Sharma from Ogilvy joins it as creative head Bangalore.

During his stint with Ogilvy, Sharma worked on Foster's and IBM. Prior to that, he had a long innings at JWT, where he worked on Levi's, Kingfisher, Van Heusen, i-flex solutions, Wipro, Standard Chartered, Taj Mahal and other brands at different points of time. His print work - "150 years of Levi's" - fetched him a gold for copywriting at the London International Awards.

Sharma said, "Rediffusion is one of the hottest places to be in right now and I see a big opportunity. There are loads of young talent and energy here to make my job easier."

Redifusion EVP, executive creative director Minakshi Achan says, "Mukund is extremely talented and am delighted to have him on board as creative head. He is one of the finest writers I know, and am looking forward to seeing him create his magic on the RDYR brands."

Rediffusion Bangalore has been in the news recently for its wins like Titan Xylys, Vijay Mallya's IPL cricket franchise - Bangalore Royal Challengers and a super premium brand from the Mcdowell's portfolio.

RDYR Bangalore has a mix of accounts like ING Vysya Life Insurance, Romanov Vodka, Bagpiper Whisky, Airtel, to name a few.