Indiantelevision.com Team

(19 March 2008 7:30 pm)

MUMBAI: Cinemax India Ltd has entered into a partnership with Loyalty Solutions and Research Ltd (LSRL) for i-mint, a rewards programme that lets customers earn points for the things they do daily, like refueling, using mobile phone, travelling, shopping, eating out, watching movies and flying.

i-mint is a national multiple partner loyalty and consumer rewards programme by LSRL, an ICICI Ventures funded company.

To avail the rewards programme, customers need to get an i-mint membership card that identifies every member with the customer's membership number, thus collecting points for the customer.

Hence, Cinemax customers availing of this service can earn i-mint points for their spends at the Cinemax properties and at other top brands within the i-mint network consisting of 6 preferred partners like Airtel, HPCL, Air India, ICICI Bank, Lifestyle and Makemytrip.com.

In addition, there are various strategic partners like Sumaria, V Mart, Sangeetha Mobiles, and hundreds of i-mint affiliated merchants where members can use their i-mint cards and earn points to win.

Cinemax India Ltd SVP Devang Sampat said, "By using this rewards programme, we plan to increase our customer base by 7 to 8 per cent. While the programme will be currently available in Mumbai and Thane, i-mint will be accepted at all Cinemax properties in Mumbai and will soon be accepted at their franchisees as well as its affiliates. As an initiative, we will be giving away 14 points on Tuesdays, which is the weakest day of the week to drive in more viewers."

LSRL CEO Vijay Bobba said, "At i-mint, we are focused on enhancing customer experience through loyalty and rewards programmes, and will focus on providing an unparallel value to the Cinemax customers. The programme offers an opportunity to earn points from multiple partners on every transaction made. Rapid point accumulation leads to faster redemption. Members can start redeeming points from slab as low as 250 i-mint points onwards and enjoy the rewarding experience."