Indiantelevision.com Team

(19 March 2008 8:30 pm)

MUMBAI: The DLF Indian Premier League (IPL) has announced
that PepsiCo India has been chosen as the official beverage supplier in a deal worth $12.5 million for a five-year period.

Thus, PepsiCo beverages would be the only beverages served at all venues that would host the fifty-nine adrenalin-charged matches in the IPL.

DLF IPL chairman and commissioner Lalit Modi said, “PepsiCo has a long history of supporting cricket in the subcontinent and to have them as our beverage suppliers for this league will give our cricket extravaganza a solid boost. It is indeed good to have PepsiCo back as an official supplier to the Board of Control for Cricket in India (BCCI) and the DLF Indian Premier League.”

PepsiCo India marketing head Punita Lal said, “PepsiCo is proud to associate with the DLF Indian Premier League, which will not only redefine the game of cricket but also foster Indian cricket talent. DLF India Premier league and the new format will have a large youth audience which is a key target for our brands.”

Earlier, DLF had signed on as the title sponsor for the IPL while Hero Honda did a deal for associate sponsor. The IPL is also believed to be looking for an aviation partner.