Indiantelevision.com Team

(17 March 2008 1:00 pm)

MUMBAI: Footwear major Adidas has announced the launch of the next generation of the Bounce footwear line.

Spearheaded by the MegaBounce+ 2008, the Bounce range targets the style-conscious sports-oriented consumer. The Bounce range is available in 12 models.

Adidas India MD Andreas Gellner says, "Bounce is suitable for anyone who enjoys running – be it a fitness enthusiast or a professional runner. The new Bounce is designed for consumers who want to make a style statement and yet do not want to compromise on comfort, performance and durability.”

The company adds that the design of the Bounce stands apart owing to its trendy transparent heel counter which is cleverly designed to show off the shoes’ technology and provide a window into the shoes’ interior. The enhanced cushioning built into the MegaBounce provides great stability and comfort, enabling one to run further, jump higher and land softer.

The Bounce uses technologies including Adiprene+ to maintain propulsion and efficiency, along with Adiwear for high-wear durability.