Indiantelevision.com Team

(13 February 2008 7:30 pm)

MUMBAI: H&B Stores Ltd, the wholly owned subsidiary of Dabur, has announced the opening of its first beauty, health and wellness retail store in Delhi. Spread over 4,500 sq ft, this four-storey store is called 'newu'.

The 'newu' brand image has been designed by UK-based brand agency Pikefell.

H&B Stores Ltd CEO Peter Baker said, "The 'newu' brand combines a modem global attitude with cultural relevance. The store's tone and manner has been created to provide customers with a total shopping experience."

All 'newu' stores will operate the end-to-end (warehouse to point of sales) SAP stock management system. H&B's technology partners, Accenture, have implemented this software for 'newu' retail operations.

The products in the store ranges from colour cosmetics, fragrances, skin and face care, baby & family care to fashion accessories and jewellery.

The company is planning to expand its presence in the organised retail market throughout India.

"We shall continue to action a progressive expansion strategy with a presence in both high streets and quality malls, to attract our desired target audience. In the coming months, in addition to further stores in Delhi/NCR, we will open stores in Hyderabad, Bangalore, Chandigarh and Ludhiana and growing the 'newu' presence to about 30 stores by the end of the 2008-09 fiscal," said Baker.