Indiantelevision.com Team

(12 March 2008 7:30 pm)

MUMBAI: TNS, a global market information and insight provider, announced that it has created a new entity called TNS Media.

The move combines the North American operating units - TNS Media Intelligence and TNS Media Research - along with newly-acquired companies Compete and Cymfony, under one business unit.

"With the formation of TNS Media and our acquisitions of Compete and Cymfony, this new group is set to expand our digital measurement capabilities and provide a single platform to deliver our services globally throughout the TNS network of companies and partners," said TNS chief executive David Lowden.

Concurrently, TNS also announced the appointment of Dean DeBiase as CEO of TNS Media. DeBiase will oversee all North American operating units.

TNS Media will provide marketers, facing an increasingly complex media landscape, with an integrated view of their marketing mix by deploying the latest digital measurement solutions.

DeBiase said, "We will continue to develop our platform of traditional and online advertising, audience, performance and engagement data services, that global brand companies rely on, through our expanding network of partners and new companies."

With the most recent acquisition of Compete, TNS Media plans to enhance and extend its digital measurement capabilities.

Compete offers an advanced and sophisticated web analytics, including precise online consumer behaviour panel in the industry, and provides marketers with the deepest insight into both customer behaviour and competitive intelligence.