Indiantelevision.com Team

(12 March 2008 3:00 pm)

MUMBAI: In an effort to market its premium Gillette Mach 3 Turbo series razor, Gillette India Ltd organised a press meet that saw the presence of Gillette endorser cricketer Rahul Dravid, tennis player Mahesh Bhupathi and rugby player-actor Rahul Bose.

At the event, Dravid threw the gauntlet at tennis player Mahesh Bhupathi and rugby player-actor Rahul Bose, inviting the duo to take the Gillette Mach 3 Turbo Comfort Challenge.

Speaking on the occasion, Gillette marketing manager Sumeet Narang shared with the audience Gillette's evolution from King C Gillette's invention of safety razor in 1901 to its present form.

"We have always been ahead of our times in harnessing cutting-edge technology to deliver the most comfortable shaving experience. The Mach 3 Turbo razor incorporates breakthrough technologies and operates under as many as 35 patents. We know that this razor provides the most comfortable shave ever and we want more and more men to find it out for themselves. We hope they accept the Mach 3 Turbo Comfort challenge thrown by Rahul Dravid," said Narang.

Commenting on the evening and his association with Gillette, Dravid said, "When Gillette included me in their elite league of global athletes - Gillette Winners - that included legends like Thierry Henry, Roger Federer and Tiger Woods - I was of course honoured. I was also delighted that I was the face of a company that has made my morning shave a pleasurable and more comfortable experience for the last so many years. I hope many men will accept the Mach 3 Turbo Comfort Challenge and experience this for themselves."

Bose said, "It was good fun to have a nice, comfortable shave in the evening. I am used to beginning my day with Mach 3 Turbo, so now even at this late hour I feel all fresh and charged up. I really think people should take the Mach 3 Comfort Challenge and experience what I am talking about."

"My day just doesn't begin right if it doesn't begin with my Mach 3 Turbo shave. It is the most comfortable feeling ever and makes me look and feel good. Despite the fact that I am convinced that Mach 3 Turbo offers the most comfortable shave ever, I would still take the Mach 3 Turbo Comfort Challenge over and over again just to get that nice, comfortable feeling that it leaves you with," said tennis star Bhupathi.

Gillette Winners are a select group of athletes who personify Gillette philosophy of "the best a man can get." In August 2007, Dravid entered this league of sports legends.