| Edelman
Digital Asia Pacific will be led by Singapore-based
John Kerr, who reports to Edelman Asia Pacific
president Alan VanderMolen. Edelman Digital
will be led globally by Chicago-based Rick
Murray as president and New York-based David
Dunne as chief operating officer.
VanderMolen
said, “As clients look to proactively
engage in multi-stakeholder, real-time and
transparent dialogues to drive specific
business outcomes, web and mobile-based
channels must be part of the mix. Companies
and brands not engaging in this space across
multiple stakeholders will be at a competitive
disadvantage.”
Edelman finds, listens and reports on online
conversations that are of significance to
brands. The firm specialises in developing
collaborative digital programmes.
“Where client solutions require us
to work with the best interactive and digital
agencies, we gladly partner. This is especially
important in high-growth areas, such as
mobile and social networking. Our team is
currently identifying local and regional
partners with complementary solutions,”
stated Kerr.
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