Indiantelevision.com Team

(11 March 2008 3:00 pm)

MUMBAI: Contract Advertising India CEO Jagdip Bakshi, who also chairs the Goafest 2008 committee, threw a cocktail party to discuss the agenda of the premier ad festival, which kicks off on 3 April at Cavelossim Beach, Goa.

Organised jointly by the Advertising Agencies Association of India (AAAI) and the Advertising Club Bombay, Goafest 2008 will offer a unique opportunity for all advertising professionals in India to meet and celebrate great advertising work.

Advertising conclave at Goafest

This year, the topic of the ad conclave is something that drives much of the industry's thought and actions - nailing the true value in advertising.

The discussions will aim at evaluating the difference between the industry merely existing and thriving. The conclave discussions will address the following issues:

1. Are advertisers valuing marketing assets correctly?

2. Is the industry doing anything to build value for itself?

Speakers at Goafest

This year, Goafest has invited stalwarts from the ad world including Williams Murray Hamm's creative partner Garrick Hamm; Donald Gunn, the author of the famous Gunn Report; One Club's Kevin Swanepoel; John Harlow, the founder of Naked; Craig Davis, worldwide creative chief of JWT; Scott Goodson, founder-CEO of Strawberryfrog; Saatchi & Saatchi NY's chief creative officer Tony Granger; and Crispin Porter & Bogusky creative director Alex Bogusky.

Abby at Goafest

This year, the AAAI and the Ad Club Bombay have joined hands for a single award the Abby at Goafest to be held in Goa on 5 April 2008.

The awards will be given away in 14 categories for print and film, which have been divided across 5 verticals which are print, film, radio, out of home and integrated advertising.
In addition, there are 6 other categories that include ambient media, interactive digital advertising, direct category, film craft, print craft and radio craft. The last 4 categories are the Grand Prix awards for print, radio, film and integrated advertising where the winning entries from categories 1-14 will automatically become contenders for this award.

Goafest media awards

The Goafest media awards will be held on 4 April. The awards will have 13 categories with 10 media categories and 3 specialist categories.

The 10 media categories will be judged specially on great use of media regardless of product or service. The categories are best use of TV, best use of cinema, best use of newspaper or magazines, best use of outdoor and ambient media, best use of special events and stunts, best use of live advertising, best use of radio, best use of internet and new media, best use of sponsorship, best use of branded content and best use of mixed media.

The 3 specialist categories for youth marketing, vertical marketing and pro bono marketing will be judged on their appropriateness to the target audience regardless of the medium used.

In each category, the jury will award a gold, silver and bronze media award to entries judged to deserve this honour.

Fun & frolic at Goafest

As always Goafest 2008 will include some great fun elements such as beach sports, water sports, parasailing, a rocking rain dance and unlimited food and fun in the sun.