Indiantelevision.com Team

(10 March 2008 6:30 pm)

MUMBAI: Eros International has signed a distribution deal with retail major Wal-Mart.

As per the deal, Eros DVDs will be sold through Wal-Mart's distribution network in Canada.

An official release states that initially Eros DVDs will be available in 27 Wal-Mart stores in Canada, but will be subsequently extended to the entire Canadian Wal-Mart network. The Eros-Wal-Mart tie-up will give Bollywood an extensive reach to both Asian and non-Asian market sectors in Canada.

Eros will make available through Wal-Mart a large number of titles from its catalogue of over 1,300 titles as well as its 30-40 new releases every year.

Eros International president - USA Ken Naz said, "Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers."