Indiantelevision.com Team

(10 March 2008 7:30 pm)

MUMBAI: Apnaloan.com, a personal finance supermarket, has unveiled its new brand identity. The new identity represents the key word "smart search" in its logo.

Apnaloan.com has also revamped its website as a part of the re-branding exercise.

Designed keeping in mind the future possibility for brand extension at any stage, the new logo communicates the unique and effective business model of Apnaloan.com, says the company in a statement. The new logo also differentiates the umbrella brand Apna from the business domain.

"The current logo signifies the transparency and fair business practices. It also communicates old value proposition hence with the changing business model and business dynamics there was a need for revamping the brand identity. We also experienced a need to bring vibrancy in the logo," says Apnaloan.com CEO Harsh Roongta.

Apnaloan.com is also planning to launch an insurance portal Apnainsurance.com.