Indiantelevision.com Team

(10 March 2008 6:00 pm)

MUMBAI: Rediffusion DYR has won the Creative Duties of Titan Xylys from Bates Enterprise.

The pitch took place in December where agencies such as O&M, Bates, Contract, McCann, etc. participated.

Titan marketing head Suparna Mitra says, "We were looking for a communications partner who can guide us through complex and evolving creative and consumer situations around the country, and offer us a true through-the-line solution.

"In Rediffusion DYR, we found our partner. We are looking forward to working with them to achieving our goals and a long and fruitful partnership with Rediffusion. We hope to take huge steps together in building the brand Xylys. They presented a really fresh perspective on the category and that was what got us excited about working with them."

Rediffsion DYR EVP and executive creative director Minakshi Achan says, "It's a prestigious win for us at Rediffusion and we are really excited about adding brand Xylys to our portfolio. We see great potential in the brand and look forward to a long and rewarding relationship with Titan".