Indiantelevision.com Team

(10 March 2008 3:00 pm)

MUMBAI: Dabur Glucose from the stable of FMCG company Dabur India has announced its association with the Essel Group's Indian Cricket League (ICL) as the sponsor for the ICL Mumbai Team and as the "Energy Partner" for the ongoing ICL tournament, which kicked off yesterday (9 March).

Dabur Glucose-sponsored Mumbai Champs is led by legendary West Indies batsman Brian Lara as the captain. The other players in the team are Nathan Astle from New Zealand, South African batsman Johan Van der Wath, Tino Best from West Indies and Australian pace bowler Michel Kasprowicz.

Dabur India executive director (consumer care division) VS Sitaram said, "We are delighted to join hands with ICL as both the Energy Partner for the tournament and the sponsor for the Mumbai Team. Glucose is a ready source of energy to fight tiredness, and so, a perfect partner for a high-paced, pulsating tournament as the ICL 20s Championship, and an energetic team like Mumbai Champs.

"We feel that this association would help us build a better connect with the cricket-loving population across India, and further strengthen Dabur Glucose's association with sports and sport events."

As part of the partnership with ICL, Dabur Glucose will also felicitate players with the titles of "Dabur Glucose Most Energetic Player of the Match" and "Dabur Glucose Most Energetic Player of the Tournament" awards.

"Cricket is a national obsession in India. The passion with which the sport is played and the new-age 20-20 format that has caught the imagination of Indians is very compelling. We believe that Dabur Glucose's partnership with energetic players like Brian Lara and a team like Mumbai Champs would take cricket's popularity to a new high," added Sitaram.

The tournament concludes on 8 April and is being held across three cities - Hyderabad, Chandigarh and Gurgaon.