Indiantelevision.com Team

(8 March 2008 1:00 pm)

MUMBAI: State-owned telecom major BSNL has awarded the cinema advertising contract to Delhi-based media services and solution company DBase4Media.

DBase4Media, which started its India operations in 2007, provides transit advertising, in-film promotions, in-programme promotions, global networking and media management services to its specialised client set in banking, insurance and telecom sectors across the globe.

DBase4Media chairman Vijay Hotchandani says, "We are
moving ahead with our clienteles for the all-India
campaigns for best mileage. In the same context, we
are looking forward to covering global cinema halls
under our media management services, and we have
started with BSNL for our India footprint. More
ventures are in the pipeline."

DBase4Media MD Sudhanshu Srivastava adds, "We have
presented an all-India campaign for the respective
brands and services which are beneficial for BSNL,
keeping in mind the areas of interest and branding for
different regions."