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MUMBAI:
UK soccer star David Beckham has signed a megabucks advertising
deal with Sharpie, an autograph-marker used by US celebrities.
The
deal will feature Beckham in a global marketing campaign in
key regions around the world, including North America, Latin
America, Europe and Asia Pacific.
"Like
the Sharpie brand, David embodies individuality and creative
expression," said Sharpie global business unit president
Howard Heckes.
"He
is the rare athlete who transcends nationality and sport to
command worldwide attention, making him the perfect ambassador
for Sharpie marker users who are as passionate about the bold
mark of a Sharpie as they are about the colors, variety and
almost limitless uses of the product."
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