Indiantelevision.com Team

(6 March 2008 2:30 pm)

MUMBAI: Business conglomerate ITC has roped in Bollywood actress Deepika Padukone as ambassador for its beauty soap brand Fiama Di Wills.

"The Fiama Di Wills Brand personality is that of today's modern, confident, intelligent and aware woman. Deepika is the perfect embodiment of this personality," said ITC GM of personal care business Sandeep Kaul.

The company has launched Fiama Di Wills range of personal care products after four years of extensive product development by ITC scientists at the ITC Research and Development Centre with assistance of product formulation experts in the US, said an official statement.

Model-turned-actress Padukone is also the Indian brand ambassador for Levi Strauss Signature brand of clothing.