Indiantelevision.com Team

(31 March 2008 6:00 pm)

MUMBAI: Percept Out-of-Home (POOH), the media division of Percept, has bagged the outdoor duties for UTV's latest Hindi movie channel UTV Movies.

Following this, Percept Outdoor will handle the OOH launch of the channel across Delhi NCR, UP, West Bengal, Gujarat, Rajasthan and Punjab.

POOH operates as three verticals - outdoor, rural and retail. Apart from UTV, its clientele includes Kohinoor, Canon, DLF, Electrolux, Binani Cements, Stanza, EMRI, Exide, Samsung, Fosters, Kohler, MCX, Titan, Seagrams, Pidilite, DKT, Idea Cellular, ICICI prudential, Canon, Zicom, Moneygram, ICICI and Unitech.

POOH claims to have the largest national network of on-ground presence in 24 locations and a team of over 100 professionals with in-depth knowledge and skill sets to offer customised and relevant solutions. It also claims to have created a shift in the industry's perspective in India - from conventional outdoors to 360-degree OOH communication solutions.