Indiantelevision.com Team

(31 March 2008 4:00 pm)

MUMBAI: Footwear company Reebok has launched HexRide, a new state-of-the-art technology that will be featured in performance running footwear.

Reebok’s HexRide running footwear collection features a hexagonal, honeycomb-style build which is one of the top strengths weight ratio constructions engineering can offer.

To provide consumers with the best of both worlds, HexRide technology also features cushioning while still providing a lightweight ride.

HexRide technology will be featured in performance running styles such as the SmoothFit HexRide, Operator HexRide Hex Exec and HexRide Rally.

Reebok India director of marketing and product Sajid Shamim said, “Reebok’s HexRide footwear collection is both innovative performance and fashion- forward lifestyle product. The hexagonal build is a natural, efficient, and energy-saving pattern allowing more stable and softer ride. The HexRide products will play an integral role in Reebok’s new spring 2008 collection.”

The HexRide range will be available in Reebok stores across India for both men and women. Brand ambassador Ishant Sharma said, "Reebok has helped me achieve my potential with the help of their cutting-edge technologies. HexRide shoes will help athletes perform better on the field and the fact that they look really good is an added advantage.”