Indiantelevision.com Team

(28 March 2008 6:30 pm)

BANGALORE: Tribal DDB India, the digital arm for the Mudra Group, has appointed Shoumitra Rai Choudhuri as executive creative director. Prior to this, Shoumitra was associate VP of JWT (Delhi), where he worked across the Pepsi portfolio of brands.

Choudhuri has spent over 12 years in advertising at various levels since his start as a copywriter in FCB-Ulka in 1993-94. His experience include stints at McCann Erickson (Indonesia) and DDB (Middle East and Indonesia).

Some of the brands Shoumitra worked closely during his career include VIP luggage, Coca-Cola, DeBeers, Godrej Sara Lee, Hindustan Petroleum, Johnson & Johnson, Levi's, Nestle, Philips, Pizza Hut, Saudi Arabian Airlines, Standard Chartered, Smirnoff, Unilever, UPS, UTI Mutual Funds and Volvo.

Tribal DDB India, a unit of Mudra Marketing Services, is a full service agency that offers end-to-end digital branding solutions right from strategic consulting through ideation; creative execution; online media planning and campaign management and search engine optimisation.