Indiantelevision.com > Media, Advertising & Marketing Watch > Noshe Oceanic acquires Groversons and Rohtas Ventures accounts

Indiantelevision.com's Media, Advertising, Marketing Watch

Noshe Oceanic acquires Groversons and Rohtas Ventures accounts

Indiantelevision.com Team

(28 January 2008 6:00 pm)

MUMBAI: Noshe Oceanic bags Groversons and Rohtas Ventures accounts. While Groversons is a Rs 100 million account, Rohtas Ventures is to the tune of Rs 50 million.

The company says that these acquisitions are the result of sheer brand management expertise and creative execution drawing in accounts from every sphere.

Rakesh Grover of lingerie brand Groversons expects the Noshe magic to work wonders. With lingerie advertising gradually coming of age in India, all eyes are on Noshe to come up with a complete new proposition and positioning of the brand.

Packaging will play a paramount role in building the Groversons brand. To give the brand a competitive edge, Noshe will give importance to point-of-purchase communication.

With Noshe Oceanic's experience in the sphere of real estate advertising, Piyush Rastogi of Lucknow-based Rohtas Ventures is convinced of results. Noshe Oceanic adds that it builds every brand with only one assumption - "Everything matters."

Go to Top

Click for MAM Stories Archives