Indiantelevision.com Team

(24 January 2008 10:30 pm)

MUMBAI: TBWA\India has hired Rajesh Kochhar (Kochie) as its AVP-Account Management for Delhi. Kochie moves from Lowe Delhi where he steered the Maruti Suzuki team among other things. Kochie brings with him 16 years of brand & advertising experience and has worked on some high profile brands such as Gillette, Reckitt, General Motors, Nestle, Perfetti, Coca Cola, Radio Mirchi etc.

Commenting on his appointment, Kochie said, “I started my career with this agency and it is a great feeling to be back with them. Today TBWA is a future facing agency. With 'Disruption’ they have created a tool that not only helps create cutting edge and effective communication but, also helps add immense value to their clients’ business. This assignment is going to be an exciting and learning experience for me.”

TBWA\India’s senior Veep– North, Nirmalya Sen added – “After putting together one of the strongest creative teams in the city, we are now in the process of reinforcing the account management team. Kochie is our most significant hire in this process. His mandate would be to lead a strong pool of brand management talent in Delhi and to ensure our clients benefit from our philosophy - Disruption.”