Indiantelevision.com > Media, Advertising & Marketing Watch > ABC ties up with Marvel Comics to push 'Lost'

 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
ABC ties up with Marvel Comics to push 'Lost'
 

Indiantelevision.com Team

(24 January 2008 6:00 pm)

 

MUMBAI: In a bid to create further excitement for its show Lost, US broadcaster ABC has announced a tie-up with Marvel Comicas. In India, the show airs on Star Movies.

American fans can discover elements from the show in Marvel Comics. ABC marketing has strategically placed images and references from the show in various comic books, including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins.

Examples of Lost references include a "Lost" poster, the number 6, and the slogan "Find Yourself," in the latest editions of Marvel comics.

The fourth season of Lost kicks off on 31 January on ABC. With only 48 original episodes left until the final episode airs in 2010, this season marks the beginning of the end, with the promise of rescue at hand, says ABC.

What was the significance of the flash-forward showing Jack and Kate off the island at some point in the future? What will the consequences be when the characters once again encounter Michael, who seemingly escaped the island after murdering two of the survivors? These are some of the questions Lost will explore.

 

 
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