Indiantelevision.com's > Digital Edge > Dentsu partners with Focus Media for net ad firm in China
Indiantelevision.com's
Digital Edge
Dentsu
partners with Focus Media for net ad firmin China
Indiantelevision.com
Team
(24 January 2008 6:00 pm)
MUMBAI: Chinese digital media group Focus
Media Holding has announced that its wholly-owned
subsidiary Hua Kuang Advertising has entered
into a joint venture agreement with Dentsu,
to form a new Internet advertising company
in China.
The
newly established company will focus on
providing Internet advertising-related services
to clients of the Dentsu Group companies
in China. It will also work closely with
Focus Media's Internet advertising division
to strengthen its Internet advertising technology
solutions capabilities and media sourcing
competence. Dentsu will own 67 per cent
of the joint venture while Hua Kuang will
own the remaining 33 per cent.
Focus
Media CEO Jason Jiang says, "By establishing
this long-term partnership with the Dentsu
Group, Focus Media has become a clear leader
in providing technology-based Internet
advertising solutions for our advertising
clients in China."
