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In
one of the TVCs, a young person gives directions to a location
using Hindi film names. In another ad, a man touches the feet
of his parents while the dialogue is in Hindi film names.
A third ad shows a lady haggling with a vegetable seller in
a filmy language.
MAX
marketing head T Gangadhar said, "The ads exemplify our
tagline 'deewana bana de,' which is an integral part of our
brand identity. Our campaigns have always been successful,
and this time we have tried to take it to the next level.
Focusing on the shared passion that is Bollywood movies, the
ads demonstrate that MAX is the glue that binds people together."
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