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 With
the tagline "Style is for everyone," the TVC shows
MS Dhoni in a completely new avatar. The ad draws attention
to the fact that men have also become style conscious and
spend time in front of the mirror more than ever before. Almost
70 per cent of the men visit salons once a month, the release
says.
"More and more youth are aspiring to look good like never
before. Today looking good is no more associated with the
upper end of the society. Look-good products have established
a position amongst the socioeconomic strata. With growing
urban affluence and the need to look good, male grooming products
are finding more and more takers," said Godrej SaraLee
VP marketing Tarun Arora.
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